Demographics is the market research done by various media outlets to identify their target audience by identifying key characteristics of the audience. Characteristics such age, income, education, status, type of occupation, region of country all come into play for the media institutions when targeting their audience. Identifying these key factors determine whether their media product whether it be a video game, music video or magazine all affect the outcome of sales and ultimately the exposure of their brand.
Psychographics is the next step in this, it include people's lifestyles and behaviors such as moral values, how they behave etc. Both demographics and psychographics help media institutions tailor their text to the catered audience that their trying to target.
A real life example of this would be if a company was advertising 3D TV. They wouldn't advertise their television in a magazine that people over the age of 65 would read. They would conduct market research to identify what current trends there are with 3D technology and would discover that people up to the age of 45 (example) or below are interested in 3D TVs. The same can be applied to a media text. For example if Sony wanted to market Katy Perry's new music video they would use popular websites such as YouTube or Twitter to advertise as that's where the mass audience for likers of the pop genre accumulate and have it spread via hash tags such as #KatyPerry.
When trying to determine the demographic for your music genre or video you have to look at current trends. You'd want to look at how many people downloaded songs in that genre as opposed to buying a physical CD copy, an example being how many people downloaded Rihanna's latest single off iTunes compared to total sales from stores such as HMV. Within the actual music video itself if also under consideration. Music video popularity determines what gives the types of videos you'd expect to see from the genre. Rihanna's music videos of late may pave the way for similar music videos of type in the future from different artists.
A real life example of this would be if a company was advertising 3D TV. They wouldn't advertise their television in a magazine that people over the age of 65 would read. They would conduct market research to identify what current trends there are with 3D technology and would discover that people up to the age of 45 (example) or below are interested in 3D TVs. The same can be applied to a media text. For example if Sony wanted to market Katy Perry's new music video they would use popular websites such as YouTube or Twitter to advertise as that's where the mass audience for likers of the pop genre accumulate and have it spread via hash tags such as #KatyPerry.
When trying to determine the demographic for your music genre or video you have to look at current trends. You'd want to look at how many people downloaded songs in that genre as opposed to buying a physical CD copy, an example being how many people downloaded Rihanna's latest single off iTunes compared to total sales from stores such as HMV. Within the actual music video itself if also under consideration. Music video popularity determines what gives the types of videos you'd expect to see from the genre. Rihanna's music videos of late may pave the way for similar music videos of type in the future from different artists.
