Music video shots & camera angles - Lethal Bizzle ft JME, Wiley, P Money, Face, Ghetts, Kano - Pow 2011

 

This is the shots and camera angles analysis for Pow 2011 music video:

0:01 - Wide shot - Artist walking on screen.

0:03 - Medium shot - Close up on Lethal B looking through binoculars.

0:04 - Long shot - JME stood against a wall.

0:05 - Close-up - Close-up of undercover police officer monitoring somebody.

0:10 - 0:21 - Quick shots - Video has quick shots of all the different artists and settings, goes with the beat and rhythm of the song.

0:22 - Close-up - Close-up shot of Lethal B

0:25 - Wide shot - Wide shot of roof and the artists on the roof.

0:33 - Over the shoulder shot - Focus blur - Close up of JME and focus blur into background to show police officer chasing him.

0:35 - Same as above - Focus blur - JME starts to run from the undercover police officer.

0:47 - Medium close up - Lethal B sees JME being caught by the undercover police officers.

1:04 - Close-up - Close-up of police officer after he's caught JME.

1:07 - Close-up - Shows a close-up picture of Wiley held in the police officers hands which he's showing to JME.

1:30 - Wide shot - Wide shot of Chipmunk, Face and shows a tied up security guard.

1:34 - Wide shot to a medium close-up - Shows a wide shot of Chipmunk outside the vault then changes to a medium shot inside the vault then the camera angles alternates between the two.

1:59 - Medium close-up - Tilt - Face brings the money and leaves it for P Money to loading the money into the van.

2:34 - Close-up - Shows close-up of Ghetts in the van driving it.

2:42 - Medium close-up - Reflection of Kano in a mirror.

3:00 - Two shot - Kano and Ghetts in the same shot.

Music genre research - Pop

Pop music is a mainstream genre of music that has commerical worldwide commercial success and is widely listened to. Typically the Pop genre is aimed at all people but it finds a mass audience with youth in particular. The typical sound conventions of Pop utilises different sounds to create a consistent beat and often uses a sub-genre to create a whole new style and sound. As oppose to other genres Pop aims to appeal to a general audience rather than a ideology or culture with the aim of getting the most singles sales and top the music singles and album charts.

Another convention of Pop music is that it tends to reflect current trends within the industry rather than innovating and making something new and nice to listen to. The main conventions of Pop is that the song usually runs for 3-5 minutes with a structure and a consistent rhythm. Also the song typically takes form of a verse-chorus structure and uses hook lines to which stick in the audiences head. Pop also uses simple themes to convey the song, examples are themes such a love, hate, dancing etc. Pop music gets a lot of promotion via radio stations. In the UK Pop songs are guaranteed to play on the popular radio stations everyday.

Other promotion for pop is via online and iTunes where a particular album or single gets a main page advertisement when the customer goes on the store homepage. Pop music video also have typical conventions and have themes too, many successful Pop music videos tend to have simple setting and story. Music videos such as "Just Dance" by Lady GaGa follow these conventions.

Music video analysis - Pop

This music video is "California Gurls" by Katy Perry from her album "Teenage Dream". This music video uses the typical conventions when it comes to a pop music video. The usual conventions of a pop video include different aspects such as dancing and sometimes parody or and event taking place. In "Teenage Dream" the video utilises these conventions to great effect. Also a popular theme within pop music videos especially amongst the female artists is the use of sexuality to promote the video. Katy Perry does this in her music video by wearing various different outfits and uses intimate scenes. The use of sexual innuendo is also present within this music video by adding a comical twist to it. It does this when Katy Perry and the dancers are in the background and cream starts launching out of her feminine areas the added comical twist is that she guides where the cream is being shot.