Goodwin's theory

Goodwins theory is based around eight different points when analysing a music video.

1. Links between the lyrics and the visuals. This means are there any on screen actions where the lyrics match them. For example in Skepta's music video So Alive he says the lines "It's as if I'm looking through Michael Jackson's eyes" during this scene he puts his hands over his eyes which implies this.

2. Link between music and visuals.

3. Genre characteristics. This means is this typical of the genre? is it conventional? an example of genre characteristics would be a conventional RnB video which would have loads of sexualy attractive women dancing etc.

4. Intertextual references. Are there any references to any other media texts or forms. An example would be if a music video has a certain theme such as Rihanna - Disturbia which has a horror torture theme which references to films such as Saw.

5. Notion of looking.

6. Voyeurism.

7. Representation of the Artist.

8. Performance-based, narrative-based, concept based.