Questionnaire - Questions and justifications

Questionnaire - Questions and justifications

1. What is your gender?

The reason that we are asking this is because when analysing the questionnaires we would like to find out which gender associates with what genre, artist etc. more. 

2. Please specify your age group

The reason that we want to know the age group is that we can again further break down which group likes what, this is called segmentation, by segmenting the audience we would be able to target specific groups.

3. Do you listen to music?

The reason that we would want to know this is because some people may not be interested in music, by identifying who does not listen to music we can save time and money by not having to target out media product at them.

4. If yes, how often do you listen to music?

The reason that this is important to know is because we can again save time and money by targeting our media product at those who are heavily involved in listening to music as well as those who listen to music occasionally.

5. What genre do you prefer to listen to?

This is an important question to ask, the reason that we would be asking this is so that we can find out which is the popular choice for which groups.

6. Who would be your favourite artist in this genre?

We would like to know who is the favourite artist in the genre the target audience have chosen, this is so that we can find out which artist is more associated with which genre.

7. Do you purchase any of the artists albums, mix tapes etc.?

This information would be important so that we can find out how many people purchase the albums, this is so that we can then have a think about whether or not an album should be mass produced since if not a lot of people purchase the album then it would be a waste of time and money as well as the artists effort.

8. How much would you spend on an album?

This is an important factor to think about when it comes to distributing the albums, knowing how much a person would spend on an album helps us to create pricing strategies.

9. Where do you purchase or get your albums from?

We would need to know this so that when marketing and distributing our media products we would know where the main income will come from as well as to know where we should focus our marketing on.

10. Do you watch an artist’s music video?

This question is so that we know whether people watch music videos or not as well as to know whether out music videos will get any views or not.

11. Where do you watch these music videos?

The reason that we are asking this is because there are different methods of watching a music video, this means that we would like to know which kind of method of watching a music video is popular so that we can consider the options of how to get our media product out there.

12. Does an artist’s music video influence you to purchase their albums?

The reason that we would like to know whether an artist’s music video influences the target audience, is so that we can know whether a music video can give our artist a boost of increase in sales.

13. What kind of things would you like to see in a music video?

The answer for this question would be where the person will have a chance to give their own opinion, this is so that when producing the music video we can look at these opinions and use them to create a brainstorm of ideas to use in the media production.