Questionnaire (results out of 30)
1. What is your gender?
This chart shows us that we had chosen 50% males and 50% females to carry out our survey.
Looking at the age group it can show us that the least age group that filled out the questionnaire was 21+ and also may have a completely different taste in music as they are from a different generation.
3. Do you listen to music?
This chart shows us that a majority of the people do listen to music whilst there is still a small gap of people that do not.
4. If yes how often do you listen to music?
The chart shows us that again the majority of people listen to music regularly therefore suggesting that the majority of people are in to the music culture.
5. What genre do you prefer to listen to?
When looking at the results, the results tell us that the majority of people would prefer to listen to grime, this is not surprising as grime is a dominant genre of music in the U.K. After grime the results tell us that Hip-Hop would be a second choice for audiences to listen to in the U.K as Hip-Hop is more global and mainstream.
7. Do you purchase any of the artists albums, mix tapes etc?
The results tell us that a majority of the audience do purchase albums and mix tapes, this shows that with the right marketing tactics an album can be mass produced as we know the majority of people will purchase the album, although this is the case we would also need to have a pricing strategy as to maximise profits.
8. How much would you spend on an album?
The chart shows that the target audience wouldn’t want to spend too much on an album or mix tape, although other factors can come in to play such as if the artist is well known the price may be higher, if the price is worth the CD etc. Since a majority of the people said they would spend £3 or less it will be a good idea to mass produce so that there will be a better chance of breaking even, the more we sell the closer to breaking even and making profit we become.
9. Where do you purchase or get your albums from?
Since a lot of the target audience said that they purchase their albums and mix tapes from the internet it will be a good idea to put the album up for sale online, this would also be better as a more wider range of audience is available as well as a mass of potential consumers. Also putting up the album or mix tape online is relatively cheap or sometimes free which means we can then again maximise profit for the artist.
10. Do you watch an artists music video?
This question was asked so that we can find out whether a music video will produce views or not, by clarifying that a majority of people do watch an artists music video we know that views can be gained, although views can be gained it is sometimes difficult in to getting people to watch something that they haven’t seen before and therefore has to be unique to catch the audiences eye. 
11. Where do you watch these music videos?
The best places to put up our music video would be television and the internet this is because both these media outlets reaches a mass of target audiences as well as potential audiences that can give a boost to a music videos views. Views can be gained through a television by choosing the right institute to showcase our music video for e.g. a very grime theme based music channel would be channel A.K.A where we may want our media product to be showcased. Also with the correct viral marketing we can further increase boosts of views if our media product.
12. Does an artist’s music video influence you to purchase their albums?
Since a majority of the people said yes, producing our media product up to standards would be necessary, this is so that we can try to reach as much of the target audience as possible, the more we reach the more consumers for our media product.
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